MixedAdobo.....
Kaflab is a foundation dedicated to re-define Arab identity through the arts. In 2011, a challenge/project was initiated from SVA School of Visual Arts to create an old symbol with a new identity for Kaflab “…” using the kafiye - the traditional male Arab headwear as the symbol - the kafiye may be the strongest symbol of contemporary Arab world. Whether as a political symbol or a fashion accessory, it has changed faces over time and it keeps adapting with globalization.”
” Because Arab Identity is muddled from the outside by Western influence, stereotypes, and projection, and from the inside by the Islam and national difference, it is vital for us to act now. The prominent voices on the subject of Arab identity are usually the most extreme. It’s time we told our side of the story. By applying design, thinking (deconstructing, then reconstructing) to Arab identity, we hope to open up creative minds and provide them with a platform of expression, free from religion. We hope we can provide an alternative to the negative stereotypes, if not replace them altogether. It’s time for a change. It’s time for Plan B - or rather, a Plan Kaf.”
OLD SYMBOL, NEW IDENTITY - by Hala A. Malak and Tarek Atrissi - PRINT Magazine 2/2012